MEET
THE
TEAM
Mickey Weaver
Chief Executive Officer
Introducing Mickey Weaver, a distinguished entrepreneur and family man with a wealth of experience across various business ventures. Renowned for his unwavering work ethic and extensive knowledge, Mickey has achieved remarkable success in diverse industries. As a multifaceted businessman, he oversees multiple enterprises with a commitment to excellence. With a proven track record and many years of invaluable experience, Mickey stands as a testament to dedication, expertise, and the ability to navigate the complexities of different business landscapes. His enduring success is a reflection of his hard work, strategic acumen, and the values of a devoted family man.
Peter Mayhew
President
Peter Mayhew is a seasoned executive with a distinguished career spanning across various industries. As the CEO of Intelligent Ad Media since November 2019, Peter leads a dynamic team dedicated to revolutionizing digital out-of-home advertising. With a wealth of experience garnered from working at some of the world's largest brands, including PepsiCo, United Airlines, Arrow Electronics, and Sanmina Corporation, Peter brings a unique blend of expertise and insight to his role. His diverse background encompasses transportation, consumer brands, electronics manufacturing, design, and distribution. In 2019, Peter embarked on a new chapter in his career by founding Intelligent Ad Media. Under his leadership, the company has rapidly grown to become a premier publisher of digital out-of-home advertising, boasting a network of digital screens in major markets spanning from New York to Hawaii. Peter's professional journey spans over 25 years, during which he has been deeply involved in the design and manufacturing of electronic products. His extensive experience includes the development of medical equipment, building control systems, kiosks, vending machines, ATMs, and digital signage solutions. Committed to innovation and excellence, Peter Mayhew continues to drive Intelligent Ad Media forward, shaping the future of advertising with cutting-edge technology and strategic vision.
Marcus Sanders
Vice President
Marcus Sanders is a compassionate visionary dedicated to elevating underserved communities, drawing inspiration from his mother's entrepreneurial spirit. He founded HYDRADNA on the principle of "DNA: Do Nothing Average," drawing from over 20 years of experience in sales and marketing. HYDRADNA offers a hydrating, nutrient-packed flavored water alternative for athletes, aiming to provide kids and communities with healthier nutrition choices. Marcus's dedication is mirrored in his work to build impactful sales teams and his sister's efforts in after-school programs for underserved communities. Outside of work, Marcus is a passionate soccer dad, supporting his children with the same fervor he brings to making a positive impact in the world.
Frank Leon
Chief Operating Officer
Frank Leon boasts over 42 years in the Food and Beverage Industry, coupled with import/export experience. He has been instrumental in the development of premium bottled water and energy drinks, contributing to the generation of multiple millions of dollars in sales both domestically and internationally. Frank has served in executive leadership positions for several companies, which he co-founded. Throughout his career, he has actively engaged in team-building initiatives, consistently bringing people together and fostering collaborative success.
DJ Moss
Chief Financial Officer
DJ brings 15 years of accounting and financial management experience as CFO. He has held numerous positions as Chief Financial Officer, Controller, Director of Accounting, treasury and consulting experience. Most recently he was CFO and President of his own Medical processing company prior to a successful transaction. He is seasoned and educated in the finance and accounting sector. BYU Education, and has lots of experience in large corporate structure, legal compliance, and risk management. Most recently he has been working in Merger and Acquisitions, Contract negotiations. He enjoys digging into operations, and alignment with inventory and cashflow measures.
"A little about me, I have been married 17 years, I have 4 beautiful children who keep us busy and on our toes."
David Cook
VP of Product Development AKA Chief Alchemist of Product Sorcery
David Cook, a proud UCLA graduate, brings to the table 19 years of invaluable experience in product development and formulation across diverse industries, including beverages, dietary supplements, cosmetic and confectionery. His expertise extends to serving as a consultant on product development, offering insights into scale-up manufacturing support. Additionally, David is at the helm of a branding company that specializes in label development and product mockups.
Faber Dewar
CO Brand Development, Market Analysis, and PR Liaison
An entrepreneur at the forefront of the healthy beverage industry, Faber embodies a harmonious blend of a passion for creating health-conscious beverages, a commitment to environmental sustainability, and a deep understanding of current market trends and brand promotion. Experienced Chief executive Officer with a demonstrated history of working in the healthy beverage space. CEO of zero Impact packaging 2009 and Drink Up 2010-2020. Skilled in business planning, entrepreneurship, public speaking, marketing and product development. Environmental keynote speaker. Graduate of University of Hawaii Manoa.
Jennifer Joiner
Director of Marketing
Jennifer is a seasoned multimedia strategist with a diverse career spanning advertising, news, radio, television, and film. With extensive experience as an art director and field producer, Jennifer brings a nuanced understanding of the industry. Currently serving as the Manager of Marketing and Analytics for several companies, Jennifer excels in leveraging her background to drive results in diverse media channels.